{"created":"2023-05-15T13:14:18.670925+00:00","id":785,"links":{},"metadata":{"_buckets":{"deposit":"f41bbf62-04bc-4d99-87ff-be066c1fef6d"},"_deposit":{"created_by":2,"id":"785","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"785"},"status":"published"},"_oai":{"id":"oai:bunka.repo.nii.ac.jp:00000785","sets":["1:48:125:129"]},"author_link":["3246","3247","3248"],"item_2_alternative_title_19":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Revival of Public Relations Magazine : A Case Study of \"Obayashi Quarterly\""}]},"item_2_alternative_title_20":{"attribute_name":"タイトル（ヨミ）","attribute_value_mlt":[{"subitem_alternative_title":"ヨミガエッタ コウホウシ : キカン オオバヤシ フッカン オ ジレイ ニ"}]},"item_2_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2015-01-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"20","bibliographicPageStart":"1","bibliographicVolumeNumber":"23","bibliographic_titles":[{"bibliographic_title":"文化学園大学紀要. 人文・社会科学研究"}]}]},"item_2_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"長引く不況，マーケティング技術の進化，紙媒体の縮小などを背景に企業広報誌の休廃刊が続く中，『季刊大林』が復刊した。その背景には何があるのか，それは企業広報誌全体に及ぶものなのか。本稿では，第一に創刊に至る時代背景の分析，第二に休刊以前の数量・内容分析と特徴の検出，第三に復刊後の数量・内容分析と「日経企業イメージ調査」を使った効果測定，第四にまとめとして企業広報誌，就中BtoB 企業広報誌に求められるものの考察，および今後の企業広報誌・企業広報の課題と展望を考察した。","subitem_description_type":"Abstract"}]},"item_2_full_name_2":{"attribute_name":"著者(ヨミ)","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"ミシマ, マリ"}]}]},"item_2_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"Mishima, Mari"}]}]},"item_2_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"文化学園大学"}]},"item_2_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12562568","subitem_source_identifier_type":"NCID"}]},"item_2_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09197796","subitem_source_identifier_type":"ISSN"}]},"item_2_subject_17":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"674.7","subitem_subject_scheme":"NDC"}]},"item_2_text_39":{"attribute_name":"その他の寄与者","attribute_value_mlt":[{"subitem_text_value":"文化学園大学"}]},"item_2_text_6":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_text_value":"文化学園大学紀要. 人文・社会科学研究 23(2015-01) pp.1-20"}]},"item_2_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"三島, 万里"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-06-22"}],"displaytype":"detail","filename":"001032223_01.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"001032223_01.pdf","url":"https://bunka.repo.nii.ac.jp/record/785/files/001032223_01.pdf"},"version_id":"5f331b7f-4c07-409c-a933-f640b5da6342"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広報","subitem_subject_scheme":"Other"},{"subitem_subject":"広報誌","subitem_subject_scheme":"Other"},{"subitem_subject":"効果測定","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"甦った広報誌 : 『季刊大林』復刊を事例に","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"甦った広報誌 : 『季刊大林』復刊を事例に"}]},"item_type_id":"2","owner":"2","path":["129"],"pubdate":{"attribute_name":"公開日","attribute_value":"2015-04-07"},"publish_date":"2015-04-07","publish_status":"0","recid":"785","relation_version_is_last":true,"title":["甦った広報誌 : 『季刊大林』復刊を事例に"],"weko_creator_id":"2","weko_shared_id":-1},"updated":"2023-05-15T14:01:51.221083+00:00"}