{"created":"2023-05-15T13:14:17.607101+00:00","id":769,"links":{},"metadata":{"_buckets":{"deposit":"7b4e221e-a196-47c2-a1a4-17054e64fbc7"},"_deposit":{"created_by":2,"id":"769","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"769"},"status":"published"},"_oai":{"id":"oai:bunka.repo.nii.ac.jp:00000769","sets":["1:48:125:127"]},"author_link":["3186","3184","3185"],"item_2_alternative_title_19":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"A Study of a Change in Japanese Public Relations (2)"}]},"item_2_alternative_title_20":{"attribute_name":"タイトル（ヨミ）","attribute_value_mlt":[{"subitem_alternative_title":"コウホウ ノ ヘンヨウ 2 : 2000ネン イコウ ノ アンケート チョウサ ショセキ ブンセキ カラ"}]},"item_2_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-01-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"16","bibliographicPageStart":"1","bibliographicVolumeNumber":"21","bibliographic_titles":[{"bibliographic_title":"文化学園大学紀要. 人文・社会科学研究"}]}]},"item_2_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本論（2）では以下の分析考察過程をたどる。まず第4章では前章までの結果をふまえ，実際の企業広報活動のモデルを提示する。ついで2009年以降行われた企業広報活動に関する3つのアンケート調査結果1）を比較検討し，企業広報の現在の姿およびモデル上の位置を確定する。次いで第5章では，本論における「戦略」を定義，「戦略」的広報とは何かを示す。その後PR実務家たちの著書等の「戦略PR」の事例内容を分析考察し，そのモデル上の位置を確定する。結論では，広報の「第三の変容」と規範としての広報の距離を確認，今後の課題と研究の方向性を提示する。","subitem_description_type":"Abstract"}]},"item_2_full_name_2":{"attribute_name":"著者(ヨミ)","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"ミシマ, マリ"}]}]},"item_2_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"Mishima, Mari"}]}]},"item_2_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"文化学園大学"}]},"item_2_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12562568","subitem_source_identifier_type":"NCID"}]},"item_2_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"21871124","subitem_source_identifier_type":"ISSN"}]},"item_2_subject_17":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"674.2","subitem_subject_scheme":"NDC"}]},"item_2_text_39":{"attribute_name":"その他の寄与者","attribute_value_mlt":[{"subitem_text_value":"文化学園大学"}]},"item_2_text_6":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_text_value":"文化学園大学紀要. 人文・社会科学研究 21(2013-01) pp.1-16"}]},"item_2_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"三島, 万里"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-06-22"}],"displaytype":"detail","filename":"001032221_01.pdf","filesize":[{"value":"1.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"001032221_01.pdf","url":"https://bunka.repo.nii.ac.jp/record/769/files/001032221_01.pdf"},"version_id":"27079f19-2dfa-4f75-a036-563493308c8d"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広報","subitem_subject_scheme":"Other"},{"subitem_subject":"パブリック・リレーションズ","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング・コミュニケーションズ","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"広報の変容(2) : 2000年以降のアンケート調査，書籍分析から","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広報の変容(2) : 2000年以降のアンケート調査，書籍分析から"}]},"item_type_id":"2","owner":"2","path":["127"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-05-30"},"publish_date":"2013-05-30","publish_status":"0","recid":"769","relation_version_is_last":true,"title":["広報の変容(2) : 2000年以降のアンケート調査，書籍分析から"],"weko_creator_id":"2","weko_shared_id":-1},"updated":"2023-05-15T14:02:06.938617+00:00"}