{"created":"2023-05-15T13:14:17.405704+00:00","id":766,"links":{},"metadata":{"_buckets":{"deposit":"6eba1231-6000-42ff-a889-a223e45bf67c"},"_deposit":{"created_by":2,"id":"766","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"766"},"status":"published"},"_oai":{"id":"oai:bunka.repo.nii.ac.jp:00000766","sets":["1:48:125:126"]},"author_link":["3175","3177","3176"],"item_2_alternative_title_19":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"A Study of a Change in Japanese Public Relations (1)"}]},"item_2_alternative_title_20":{"attribute_name":"タイトル（ヨミ）","attribute_value_mlt":[{"subitem_alternative_title":"コウホウ ノ ヘンヨウ １ : 1990ネンダイ イコウ ノ ショセキ ザッシ ブンセキ カラ"}]},"item_2_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-01-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"34","bibliographicPageStart":"15","bibliographicVolumeNumber":"20","bibliographic_titles":[{"bibliographic_title":"文化学園大学紀要. 人文・社会科学研究"}]}]},"item_2_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"1945年GHQ によって導入された組織体広報の概念は，1960年代（マーケティングの時代），1980年代～90年代（企業の社会貢献・環境貢献活動の時代）と二度変容の時があった。近年現れている「戦略PR」「新PR] の実態とは何か，それは第三の変容といえるのか。規範である「広報」概念とはどう異なっているのか，を書籍・雑誌・アンケート調査・企業インタビューから分析考察する。","subitem_description_type":"Abstract"}]},"item_2_full_name_2":{"attribute_name":"著者(ヨミ)","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"ミシマ, マリ"}]}]},"item_2_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"Mishima, Mari"}]}]},"item_2_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"文化学園大学"}]},"item_2_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12562568","subitem_source_identifier_type":"NCID"}]},"item_2_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09197796","subitem_source_identifier_type":"ISSN"}]},"item_2_subject_17":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"674.2","subitem_subject_scheme":"NDC"}]},"item_2_text_6":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_text_value":"文化学園大学紀要. 人文・社会科学研究 20(2012-01) pp.15-34"}]},"item_2_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"三島, 万里"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-06-22"}],"displaytype":"detail","filename":"001032220_02.pdf","filesize":[{"value":"949.3 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"001032220_02.pdf","url":"https://bunka.repo.nii.ac.jp/record/766/files/001032220_02.pdf"},"version_id":"20e9b2f8-40c0-4ad1-a360-37e9d340a6e0"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広報 / パブリック・リレーションズ / マーケティング / マーケティング・コミュニケーション","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"広報の変容（１） : 1990年代以降の書籍・雑誌分析から","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広報の変容（１） : 1990年代以降の書籍・雑誌分析から"}]},"item_type_id":"2","owner":"2","path":["126"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-04-26"},"publish_date":"2012-04-26","publish_status":"0","recid":"766","relation_version_is_last":true,"title":["広報の変容（１） : 1990年代以降の書籍・雑誌分析から"],"weko_creator_id":"2","weko_shared_id":-1},"updated":"2023-05-15T14:02:13.721461+00:00"}