{"created":"2023-05-15T13:15:42.880877+00:00","id":2089,"links":{},"metadata":{"_buckets":{"deposit":"7214ca33-48d8-4edd-af0e-3753695f578e"},"_deposit":{"created_by":4,"id":"2089","owners":[4],"pid":{"revision_id":0,"type":"depid","value":"2089"},"status":"published"},"_oai":{"id":"oai:bunka.repo.nii.ac.jp:00002089","sets":["2:160:161:192"]},"author_link":["7939","7940","7941"],"control_number":"2089","item_2_alternative_title_20":{"attribute_name":"タイトル（ヨミ）","attribute_value_mlt":[{"subitem_alternative_title":"VMD ノ サイテイギ ト ヒツヨウ ナ エレメント"}]},"item_2_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"57","bibliographicPageStart":"47","bibliographicVolumeNumber":"7","bibliographic_titles":[{"bibliographic_title":"文化ファッション大学院大学紀要論文集ファッションビジネス研究"},{"bibliographic_title":"Bunka Fashion Graduate University Fashion Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"VMD（ビジュアルマーチャンダイジング）戦略は、リテールにおけるビジネスモデルの「マーチャンダイジングの視覚化」という概念で、購買のフックとして機能することがその目的と考えられてきた。しかし、ECでの購買が主流になり、リアル店舗は、「ショールーム」や「ネット販売の拠点」化していく今、VMDに必要なのは、購買行動の入口だけに留まらず、顧客心理に寄り添いカスタマージャーニーの全てに関わっていくことである。来店の理由を生み出し、期待をもって来店した顧客に新しい発見や体験を通して、再来店の動機付けを生み出すVMDの新しい視座を考察する。","subitem_description_type":"Abstract"}]},"item_2_description_40":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"研究論文","subitem_description_type":"Other"},{"subitem_description":"Research Papers","subitem_description_type":"Other"}]},"item_2_full_name_2":{"attribute_name":"著者(ヨミ)","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"アラキ , ジュンイチロウ"}]}]},"item_2_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"Araki , Junichiro"}]}]},"item_2_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"文化ファッション大学院大学"}]},"item_2_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12523453","subitem_source_identifier_type":"NCID"}]},"item_2_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"24359688","subitem_source_identifier_type":"ISSN"}]},"item_2_subject_17":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"673.3","subitem_subject_scheme":"NDC"}]},"item_2_text_39":{"attribute_name":"その他の寄与者","attribute_value_mlt":[{"subitem_text_value":"文化ファッション大学院大学"},{"subitem_text_value":"Bunka Fashion Graduate University"}]},"item_2_text_6":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_text_value":"文化ファッション大学院大学紀要論文集ファッションビジネス研究 7 (2021-03) pp.47-57"}]},"item_2_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"荒木 , 淳一郎"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-04-08"}],"displaytype":"detail","filename":"002031107_05.pdf","filesize":[{"value":"474.7 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"002031107_05","url":"https://bunka.repo.nii.ac.jp/record/2089/files/002031107_05.pdf"},"version_id":"742ef4a6-a149-4c3f-872d-1ed167a180ce"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"VMDの再定義と必要なエレメント","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"VMDの再定義と必要なエレメント","subitem_title_language":"ja"},{"subitem_title":"Re-definition of VMD and Necessary Elements","subitem_title_language":"en"}]},"item_type_id":"2","owner":"4","path":["192"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2022-04-07"},"publish_date":"2022-04-07","publish_status":"0","recid":"2089","relation_version_is_last":true,"title":["VMDの再定義と必要なエレメント"],"weko_creator_id":"4","weko_shared_id":-1},"updated":"2023-06-20T00:51:09.520029+00:00"}