@techreport{oai:bunka.repo.nii.ac.jp:00001938, author = {大石, 和欣 and 菅, 靖子 and 眞嶋, 史叙}, month = {Mar}, note = {This year’s research has succeeded in illuminating the impact of fashion magazines and periodicals upon middle-class women in late-nineteenth-century Britain and its link with the rise of haute couture in the consumer culture of the 1920s and 1930s. Outcome and observations: As part of our proposed research on the rise of new fashion consciousness among women in the framework of consumer culture in late-nineteenth-century and early-twentieth-century Britain, this academic year was devoted to investigating into the impact of fashion periodicals and catalogues upon women’s consciousness of their dresses and appearances. And we also studied how this new fashion consciousness was correlated with the rise of new interior designs and new lifestyles during the last two decades of the nineteenth century, and how it gave rise to the haute couture trend in the consumer culture of the 1920s and 1930s. Various periodicals, including The Women’s World edited by Oscar Wilde, periodicals and magazines edited by C. S. Peel, and the popular Victorian magazine Punch, widely influenced the taste of middle-class women at the end of the nineteenth century. Peel’s works, in particular, formed a new taste among them towards modernized interior designs and new lifestyles. Though still conservative in appearance, women began to use dress patterns attached to these fashion catalogues to make their own costumes at home. Their new taste also contributed to modernizing their domestic lifestyles: they reformulated their family lives in modern dresses and with household goods produced in modern designs. This trend initiates the rise of haute couture in the 1920s and 1930s, when consumer culture drove people to pursue designer costumes. This year’s research has discovered that fashion designers who grew active during the period used private networks to improve the sale of their products, and that these networks gave a strong impact upon the rise of consumer culture and a new fashion-consciousness of women. Prospect: The results of the above researches and investigations were presented at an international conference to be held at Gakushuin University in 26-28 March 2012}, title = {近代イギリスにおける消費文化としての服飾と女性 : ファッション雑誌・カタログから浮かび上がる女性の社会意識の考察}, year = {2012} }