@techreport{oai:bunka.repo.nii.ac.jp:00001879,
 author = {古賀, 令子 and 濱田, 勝宏 and 伊藤, 操 and 田中, 里尚 and 北方, 晴子},
 month = {Jun},
 note = {This research aims to point out issueｓ at the symposium on Fashion Media studies and fashion editor’s actual works, which we are preparing for this autumn. We searched the academic database site and collected theses, essays and articles about fashion media and made a list of the results. Furthermore, we distilled mutual issues that fashion media researchers discussed with editors and editorial designers.As a result, it emerged that there are two major viewpoints in the field of fashion media studies. The first is of historical approach that fashion media was recognized as a mirror of the stern realities. The second is of sociological approach that fashion media was regarded as a significant source of fashion, and the social role and function of it was analyzed. On the one hand, it emerged that one of the most important problems that fashion editors and publishers faces is to adjust the publishing market on subdividing and fluidizing conditions. We distilled two points for the symposium as a result of this primary research.
The first point is misevaluation between researchers and those in the media such as editors and publishers.
Most researchers understand that fashion media has a great influence on a reader and dictate reader’s fashion tastes, while editors and publishers cannot believe their own influence and endeavor to adjust to market trend and consumer’s tastes. The second is the complexity and the vagueness of fashion media and its process as an object of study. For fashion media, newness and originality are the most important factors.
Consequently, their business process is so exclusive that it is very difficult for any outsiders to join editorial meetings and to keep historical records. Therefore, there is little record. In addition, it is also difficult to clarify individual responsibility in this business, because editorial work is a group action.
Therefore, fashion researchers tend to analyze the function and effect in fashion media.},
 title = {「ファッションとメディアに関するシンポジウム」（仮題）の2009 年開催にむけての基礎的研究},
 year = {2009}
}